Basic Social Media mining focuses on :
Themes ( Think Wordclouds)
Buzz ( The Volume of conversation )
and Sentiment ( The Positive/Neutral/Negative Ratio)
Our question is how do you harness social media to produce effective customer segmentation .
Can you segment customers based on gender, age range and location ?
Structure the authors of interest into logical groupings that have common characteristics which can be visualized
Can this strategy be effectively used by retailer ?
Some Answers and techniques coming up in my next post
Themes ( Think Wordclouds)
Buzz ( The Volume of conversation )
and Sentiment ( The Positive/Neutral/Negative Ratio)
Our question is how do you harness social media to produce effective customer segmentation .
Can you segment customers based on gender, age range and location ?
Structure the authors of interest into logical groupings that have common characteristics which can be visualized
Can this strategy be effectively used by retailer ?
Some Answers and techniques coming up in my next post
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