Beyond traditional Social Media Mining

Basic Social Media mining focuses on :
Themes ( Think Wordclouds)
Buzz ( The Volume of conversation )
and Sentiment ( The Positive/Neutral/Negative Ratio)

Our question is how do you harness social media to produce effective customer segmentation .
Can you segment customers based on gender, age range and location ?
Structure the authors of interest into logical groupings that have common characteristics which can be visualized
Can this strategy be effectively used by retailer  ?

Some Answers and  techniques coming up in my next post

Pandora

This is an indian woman's take on the digital world around her.
Strategy Consultant with IBM during the day , full time mother of a one year old boy.
Amateaur cook , potter  and singer .
If  not dreaming or planning the next vacation , i am blogging about digital , mobile , social and  analytics .

Stay Tuned .